Kremke Soul Wool is a collection of innovative natural fiber yarns with an increasing focus on vegan and recycled yarns. „I like to look at my yarn brand as my playground. Whenever I feel there is a demand for a certain yarn composition or when I get inspired by some trends in the fashion or yarn industry, I try to incorporate that in a new yarn“, says Britta Kremke, founder of Kremke Soul Wool. Britta grew up in her mothers yarn store, the first "yarn only" shop in Hamburg in the 60ies. Ever since being a teenager she has been knitting almost every day: But she eventually got tired from too many „Fancy Yarns“ in the market and felt uninspired by the standard ranges of „Merino Super Wash“ and „Super Sock“ yarns most large brands offered. What she imagined were yarns „with a soul“, yarns that were special, yarns that had a story to tell. So almost ten years ago, she started having producers spin distinct fibres into interesting, yet classic yarns at competitive prices for her young brand.